I have no idea what EMD Performance Materials (aka Merck KGaA, Darmstadt, Germany) is showing in its booth this year but I surely love how it looks. The company's redesigned graphics are a mix of art nouveau/sixties/seventies/something in a bright, bright palette. (See below.) The booth really catches the eye and draws you in. Tomorrow, I'm coming to see what's IN the booth, Merck, I promise.
-- Jenny Donelan